Read e-book online An Introduction to Theories of Popular Culture, 2nd Edition PDF

By Dominic Strinati

ISBN-10: 0415234999

ISBN-13: 9780415234993

An advent to Theories of pop culture is well known as an immensely necessary textbook for college kids taking classes within the significant theories of pop culture. Strinati presents a severe evaluation of the ways that those theories have attempted to appreciate and assessment pop culture in glossy societies. one of the theories and ideas the e-book introduces are: mann tradition, the Frankfurt university and the tradition undefined, semiology and structuralism, Marxism, feminism, postmodernism and cultural populism. This re-creation offers clean fabric on Marxism and feminism, whereas a brand new ultimate bankruptcy assesses the importance of the theories defined within the e-book.

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Additional resources for An Introduction to Theories of Popular Culture, 2nd Edition

Sample text

As Frith notes, ‘the American dream became an inextricable part of mass cultural fantasies. ’ (1988:58). These themes inform Hoggart’s arguments, but he was just as interested in what was being lost in the process. For example, he associated Americanisation and the milk bar with the loss of the communal sociability of the working-class pub for they represented ‘a sort of spiritual dry rot amid the odour of boiled milk’. He came to this conclusion because ‘many of the customers—their clothes, their hair-styles, their facial expressions all indicate —are living to a large extent in a mythworld compounded of a few simple elements which they take to be those of American life’ (Hoggart: 1958:204).

They consume styles in images, clothes and music in an active, meaningful and imaginative fashion, one which transforms the meanings of Americanisation and converts them into distinct subcultural tastes. Hebdige suggests that these young, urban, working-class men have used the images, styles and vocabularies of American popular culture in their own distinctive and positive ways as a form of resistance, albeit not a radical one, to middle-class and upper-class culture, and as a spirited defence against their own subordination.

Most of them cannot afford a succession of milkshakes, and make cups of tea serve for an hour or two whilst —and this is their main reason for coming—they put copper after copper into the mechanical record-player… The young men waggle one shoulder or stare, as desperately as Humphrey Bogart, across the tubular chairs. (Hoggart 1958:203–204) Hoggart’s view is clear: American mass culture leads the ‘jukebox boys’ away from the lived authenticity of their working-class backgrounds and into the empty fantasy world of Americanised pleasures.

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An Introduction to Theories of Popular Culture, 2nd Edition by Dominic Strinati

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