An Introduction to Market & Social Research: Planning & - download pdf or read online

By Ian Brace, Karen Adams

ISBN-10: 0749443774

ISBN-13: 9780749443771

ISBN-10: 1429467460

ISBN-13: 9781429467469

Tested industry researchers provide an entire, step by step consultant to simple ideas and strategies marketplace study is key for companies, either huge and small. It offers the data had to motivate luck, improve competitiveness and maximize earnings. With the inclusion of initiatives and multiple-choice questions in every one part, this introductory textbook can be a workbook. jam-packed with bite-sized chunks of knowledge, with plenty of sensible examples, "An advent to industry and Social examine" is vital to scholars and someone trying to find assistance to handling study. released with the marketplace examine Society

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Extra resources for An Introduction to Market & Social Research: Planning & Using Research Tools & Techniques (Market Research in Practice Series)

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2. Six months ago, a local council launched a scheme to encourage residents in its area to recycle more. It now wants to measure how successful this has been. 3. A manufacturer of luxury ice cream is planning to launch a range of new flavours, for sale in its own chain of cafés and ice-cream shops. Compare your answers with those on page 141. Who should I talk to? ᔡ 51 Choosing the right sampling method Some research projects aim to gather data from all of the people in the population of interest.

Validity and reliability Valid data: Can the results from the research be generalized to the population as a whole? This is an important question, particularly in quantitative research projects. If samples and questionnaires are well devised, the researcher can be confident that the results are representative of the whole population of interest, or, in other words, that the data has validity. Reliable data: Will I get the same results if I ask different people or if different interviewers deliver the questionnaire?

A local council wants to know if its area has more or less crime than the national average. It has the national crime figures for the previous year for comparison. 4. A mobile phone company is thinking about producing a new style of phone for elderly people, with larger numbers and easy-to-use text features. However, the company needs to know how people would react to this innovation. Currently, all of its research has been into developing more hi-tech options. Compare your answers with those on pages 138–39.

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An Introduction to Market & Social Research: Planning & Using Research Tools & Techniques (Market Research in Practice Series) by Ian Brace, Karen Adams


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